Huawei Launching First Hybrid Cloud Omnimedia in China

Huawei, Shenzhen Media Group (SZMG), and Sobey Digital Technology Announced announced the launch of Convergent News Center (CNC) SZMG, Omnimedia's first hybrid cloud solutions in China. Cloud media center, which was developed jointly with all three agencies above, integrate different set of computing resources and flexible media-based All-IP network infrastructure to support hybrid cloud video editing systems that significantly improve the process of editing and distribution of content.

Developed by reference to the principle of developing business-oriented ICT infrastructure Huawei Enterprise Business Group, Huawei cooperated with SZMG and Sobey to create the CNC. This collaboration successfully identified various requirements and overcome a variety of challenges facing media companies broadcasting. With reference to the Huawei infrastructure Convergent Media Cloud Solution, CNC is a hybrid cloud Omnimedia based on a hybrid cloud infrastructure and take advantage of big data technologies. CNC consists of two parts: a public cloud which is located outside the TV station with the capability of editing the low-bit-rate, and private cloud inside the TV station with high-resolution video editing capabilities and as many as six layers. Synergy between public and private cloud to significantly optimize content production process, which in fact supports the transformation of traditional broadcast media.

CNC unveiled at the event Huawei and Sobey Omnimedia Industry Summit in Shenzhen, China, which was attended by a number of representative companies worldwide broadcast media, software providers, media IT experts, third-party consulting firm, the representative of a number of organizations such as the Association of Engineers and Film Chinese Television (CSMPTE), and industry analysts to discuss the role of cloud convergent media in driving business success in the era Omnimedia.

In the era of Omnimedia, cloud computing technologies and big data broadcasting media enables companies to collect location information, behavior, and channel their favorite of the audience so that the broadcasters can provide special programs anytime and anywhere. Chief Engineer SZMG, Fu Fengchun, convey, "SZMG ambition to transform broadcast media industry and beyond the means of data processing media (content ingestion), closed production and one-sided communication. These industries need to involve the convergence Omnimedia, co-production platform, and multi-channel distribution using cloud-based platform that can integrate with existing content source. "

Huawei Convergent Media Cloud Solution developed by Huawei together with Sobey as part of the partnership. Both companies have invested in various technologies such as large-capacity storage media and high-performance, professional-level video processing platform cloud-based, network operator to guarantee 0% packet loss, and distributed data centers. Now, this solution has been implemented in more than 1000 companies and leading entertainment media in 15 countries, including China, France, and Italy. These companies include SZMG, Phoenix TV, China Central Television (CCTV), British Entertainment Company IMG, Digital Domain, Tata Sky, Jordan Radio and Television Corporation (JRTV), Rain Post, Russian Television and Radio Broadcasting Company, and Pinewood , in the future, Huawei will remain committed to supporting the transformation of industrial media broadcasting through industry partnerships.

About Huawei

Huawei is a solution provider of information and communications technology (ICT) is a leading global. Driven by consumer-oriented innovation and open partnership, Huawei successfully built a comprehensive portfolio of ICT solutions that give a competitive advantage to customers in the telecommunications sector and enterprise Internet networks, devices and cloud computing.